LeadSources tracks up to 7 fields:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
Here is the data LeadSources populates in your form for each channel:
| Channel | Use case | Data populated in your form |
| Organic Search | User clicks on an organic Google search result | Channel: Organic Search (automatically attributed by LeadSources) Source: Name of the search engine (E.G. google) Campaign: URL of the search engine (E.G. google.com, google.de) Term: empty Content: empty Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Paid Search | User clicks on a Google Ads | Channel: Paid Search (automatically attributed by LeadSources) Source: Name of the search engine (E.G. google) Campaign: value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Organic Social | User clicks on the link of your Instagram bio | Channel: Organic Social (automatically attributed by LeadSources) Source: Name of the social network (E.G. instagram) Campaign: URL of the social network (E.G. l.instagram.com) OR value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Paid Social | User clicks on your Facebook ad | Channel: Paid Social (automatically attributed by LeadSources) Source: Name of the social network (E.G. facebook) Campaign: value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Referral | User clicks on your link that was published on a referring website | Channel: Referral (automatically attributed by LeadSources) Source: Name of the referring site Campaign: URL of the referring site OR value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Direct | User reaches your site directly from the URL bar | Channel: Direct (automatically attributed by LeadSources) Source: empty Campaign: empty Term: empty Content: empty Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Emailing | User clicks on an email link | ⚠️ Use UTM_medium=email to track your Email leads Channel: Email (automatically attributed by LeadSources) Source: empty Campaign: value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Affiliates | User clicks on an affiliate link | ⚠️ Use UTM_medium=affiliate to track your affiliate leads Channel: Affiliate (automatically attributed by LeadSources) Source: Name of the affiliate site Campaign: URL of the affiliate site OR value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |
| Display | User clicks on your display ad | Channel: Display (automatically attributed by LeadSources) Campaign: value of your UTM_campaign parameter Term: value of your UTM_term parameter Content: value of your UTM_content parameter Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name) Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services) |