---
title: Send lead source data to HubSpot
description: "**Prerequisite:**🔗[Add the Leadsources script to your website](https://help.leadsources.io/docs/add-leadsources-code/) 🔗[Add hidden fields to your form](https://help.leadsources.io/docs/add-hidden-fields/) We collect leads along with their source information (channel, source, campaign, term, content, landing page, and subfolder) using our form. Our goal is to send this data…"
url: "https://help.leadsources.io/docs/hubspot/"
updated: "2024-12-04"
category: Connect CRM
---

# Send lead source data to HubSpot

**Prerequisite:**🔗[Add the Leadsources script to your website](https://help.leadsources.io/docs/add-leadsources-code/)
🔗[Add hidden fields to your form](https://help.leadsources.io/docs/add-hidden-fields/)

We collect leads along with their source information (channel, source, campaign, term, content, landing page, and subfolder) using our form.

Our goal is to send this data to HubSpot, so you can **track which leads convert into customers**and identify the channels, sources, campaigns, etc. driving sales.

This helps you focus your marketing budget on what works and cut out what doesn’t.

We use Zapier to send your leads and their source data to HubSpot.

The process has 4 steps:

1. **Create Properties in HubSpot**to store the lead source data
2. **Create new car in HubSpot**to group the properties
3. **Set up Zapier**to send new leads (and their source data) from your form to HubSpot
4. **Test the automation**

## Step 1: Create Properties in HubSpot

**What is a property in HubSpot?**
To store lead source data for each lead in HubSpot, we need to **create Properties**. In HubSpot, you currently use Properties to capture details about your leads (address, name, company, etc.).

By creating new Properties, we will enable HubSpot to **store the lead source data for each lead**: channel, source, campaign, term, content, landing page, and landing page subfolder.

**Log in**your HubSpot account.

On the top right, click to the settings gear icon.

On the left panel, click **Properties**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-1.webp)

Click **Create property**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-2-1024x657.webp)

The **New property** pop-up opens. Let's add a first property:

1. Property label=**Channel**
2. Object type=**Contact**
3. Group=**Contact information**
4. On the left side, click **Field type**
5. Field type=**Single-line text**
6. Click **Create**

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-3-1024x657.webp)

We have now created our first property. Let's use the same process to create the rest of the following properties:

| **Property label** | **Group** |
| --- | --- |
| Source | Contact information |
| Campaign | Contact information |
| Term | Contact information |
| Content | Contact information |
| Landing page | Contact information |
| Landing page subfolder | Contact information |

Now that we have created the properties, let's display them under a new **card**in the contact view.

## Step 2: Create new card in HubSpot

Now we want to group the properties under a card that we will call "Lead source". As a result, lead source properties will be listed under the same group from the contact view.

Head back to **Contacts**--> Open a contact.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-5-1024x657.webp)

At the top, click **Customize record**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-6-1024x657.webp)

Click **Default view**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-7-1024x657.webp)

Click **Add cards**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-8-1024x657.webp)

The **Add middle column card**editor opens. Click **Create card**.

Scroll down and click **Property list (large)**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-9.webp)

Name the property. We will name it **Lead source**.

Let's now add the 7 properties:

1. Click on **Add properties**
2. Search for **Channel**
3. Check the Channel box to add the property

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-10.webp)

Search and add the rest of the properties:

- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-11.webp)

Click **Save** --> **Exit**.

Head back to **Contacts** --> Open a contact.

Scroll down the middle column. You will find the **Lead source** card.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-12-1024x657.webp)

The properties are currently empty. In the next step, we will connect your form with HubSpot, so all the properties will be populated in HubSpot with the lead source data captured in your form by Leadsources.

## Step 3: Send lead source data using Zapier

Zapier is a workflow automation tool that connects different applications. In our case, we’ll create this workflow:

**When a lead is captured in our form ➡️ Create Contact in HubSpot**

**Note**: This workflow sends your new leads to HubSpot. If you're already sending leads to HubSpot automatically, make sure this method doesn't create duplicates. Adjust the guide as needed to fit your process.

Sign up to **Zapier.com** (it’s free).

Create a new **Zap**.

![](http://help.leadsources.io/wp-content/uploads/2024/11/Monday-CRM-7-1024x461.webp)

The **Zap editor** opens.

![](http://help.leadsources.io/wp-content/uploads/2024/11/Send-lead-source-to-Pipedrive-8.webp)

Click in the **Trigger** box.

Our trigger will be: a new lead is created in our form builder.

In our case, we use **Typeform **to collect leads. But you can connect another form builder.

Search for your form builder in the search bar. Select it.

![](http://help.leadsources.io/wp-content/uploads/2024/11/Send-lead-source-to-Pipedrive-9.webp)

Set the **Trigger event **as “New entry” – wording can vary.

Under **Account**, link your form builder account with Zapier.

![](http://help.leadsources.io/wp-content/uploads/2024/11/Send-lead-source-to-Pipedrive-24.webp)

Click **Continue**.

Under **Form**, select the form you want to connect.

![](http://help.leadsources.io/wp-content/uploads/2024/11/Send-lead-source-to-Pipedrive-10.webp)

Click **Continue** –> Click **Test Trigger** –> Click **Continue with selected record**.

The pop-up for the **Action** box opens.

Here we are going to define the **Action event** you want to occur on HubSpot when a new lead is generated in our form builder.

In our case, we want to *Create Contact*on HubSpot. Let’s go through the steps:

Search for **HubSpot**. Select it.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-13.webp)

Under **Action event**, select **Create Contact**.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-14-1024x657.webp)

Under **Account**, link your HubSpot account with Zapier.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-15.webp)

Click **Continue**.

The **Configure**section opens.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-16.webp)

Here, we want to**map the fields**between our form builder and HubSpot. Feel free to map the data you want to send to HubSpot by clicking the **+** symbol next to each field.

Scroll down the **Configure**section until you find the lead source properties we just created: channel, source, campaign, term, content, landing page, landing page subfolder.

Let’s map the **Channel**field:

1. Identify the Channel property named **Contact information: Channel** (perform a search if necessary)
2. Click the **+** icon
3. Select the **Channel**hidden field from your form (perform a search if necessary)

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-17-1024x657.webp)

Now, let’s map the rest of the properties (from HubSpot) with their associated hidden fields (from your form builder):

- Contact information: Source
- Contact information: Campaign
- Contact information: Term
- Contact information: Content
- Contact information: Landing page
- Contact information: Landing page subfolder

Click **Continue**. You enter in the **Test **step. Click **Test step**.

If the test is successful, a green check is added next to the **Test **title.

Click **Publish**.

You are all set!

## Step 4: Test the automation

To test the automation:

1. Empty the cache of your browser
2. Visit your website from the channel of your choice. You can use this link to emulate a Google Ads click:

> 🔗 *https://yoursite.com/landing-page***?gclid=123456789&wc_clear=true&UTM_source=Google+Ads&UTM_campaign=Your+Campaign+Name&UTM_term=Keyword+Clicked&UTM_content=Ad+Name**
>
> ➡️ Replace the italic URL with your landing page URL

Fill out your form and submit it.

Head back to HubSpot –> **Contacts**page.

If the automation was successful, you will see your new contact. Open it.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-18-1024x657.webp)

At the bottom of the middle column, you will find the **Lead source**card containing the 7 **properties**: channel, source, campaign, term, content, landing page, and landing page subfolder.

![](http://help.leadsources.io/wp-content/uploads/2024/12/Send-lead-source-data-to-HubSpot-19-1024x657.webp)

The properties have been **filled out with the lead source data captured by Leadsources**(channel, source, campaign, term, content, landing page, and landing page subfolder).

You can now **track the source of each lead**directly in HubSpot.

So when a lead turns into a customer, you can link this customer back to the channel, source, campaign, etc., that generated it.

As a result, you can **adjust your marketing activities**to focus on the channels, sources, campaigns, etc., that generate sales.